FIGS is a client I work with often, and this film was part of the rollout of the new Ombre FREEx collection.
FIGS is more than a scrubs supplier. It is a brand and a storytelling company built for medical professionals, and its films show nurses and doctors the way they see themselves: skilled, confident and proud of the work. Here the ombre color fade is introduced on the people who wear it, in the place where they work.
I operated Steadicam, staying close and moving with the talent so the fabric and the confidence read in motion.