PUMA's Speed Cat campaign features ROSÉ of BLACKPINK, a PUMA global ambassador with more than 80 million followers on Instagram. That reach puts the shoe in front of an audience few brands can buy their way into.
It is an elevated influencer campaign: the talent's audience and a real production standard working together. The styled retro motel room keeps the mood personal, so the Speed Cat reads as part of her world rather than a product shot.
I operated Steadicam on the production.