Honey Melon was a limited flavor, and the film sells it the way you would sell a door most people never get through. The story plays like a private club, set at a mansion, where the bottle belongs to the people who were invited.
Exclusivity is the message, so the spaces feel rich and the moments feel invited rather than advertised. The flavor's uniqueness becomes the feeling of being somewhere few people get to be.
I operated Steadicam, moving through the house the way a guest would, so the viewer walks into the club instead of watching it.