Movies should be scary, skincare shouldn't be. philosophy's "Rated R" campaign stars Sarah Michelle Gellar, whose horror-film history is the whole joke: the spot plays like the opening of a scary movie, then reveals it's only retinol.
It launched in October 2024 for the Ultimate Miracle Worker Face & Neck Cream, with a Fandango movie-ticket giveaway running through Halloween season.
I operated Steadicam on the production.